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My materials are based on three key principles: learning should be meaningful, challenging and motivating. This is why I tend to step away from the textbooks which, more often than not, are demotivating, disconnected from real-life contexts and leave little to no space for learners’ individuality and interests. I hope I can help and inspire you to destroy your textbook with me!

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My materials are based on three key principles: learning should be meaningful, challenging and motivating. This is why I tend to step away from the textbooks which, more often than not, are demotivating, disconnected from real-life contexts and leave little to no space for learners’ individuality and interests. I hope I can help and inspire you to destroy your textbook with me!

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Marketing Genius - Advertising Lesson Plan
eslforealeslforeal

Marketing Genius - Advertising Lesson Plan

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You don’t just want your students to learn curriculum content. You want them to develop skills while engaging with curriculum content. This lesson plan on creating an advertising campaign will help you achieve that! It incorporates all four skills, real-life advertising vocabulary, and engaging activities designed to challenge their creativity and analytical skills. Also, it features a guided advertising campaign template for students to apply what they’ve learned, along with a detailed rubric adaptable to any advertising format they choose to create.